• Service
  • Locate
    1. Dorschel Lexus

      3817 W. Henrietta Road
      Rochester, NY 14623

      3817 W. Henrietta Road
      Rochester, NY 14623

      Today's Sales Hours:
      9:00AM - 6:00PM
      Today's Service Hours:
      8:00AM - 2:00PM
  • Contact
Toll Free  (800) 781-0863

Your Privacy Rights

PDF Version

Dorschel [entity] Online Privacy Statement

Effective Date March 30, 2012

This privacy policy ("Privacy Policy") applies solely to information collected through the Dorschel family of websites, web pages, interactive features, applications, widgets, blogs and their respective contents and any other interactive content, including but not limited to content that links to the Dorschel family of websites, in addition to Twitter, Facebook or other social networking sites, and their respective contents, whether accessed via computer, mobile device or other technology (collectively, the "Sites"). The Sites are offered by The Dorschel Automotive Group, and its parent, subsidiary and affiliated companies, Site developers and other promotional partners (collectively, "Dorschel", or "we", "us", "our").

Dorschel and Lexus, a division of Toyota Motors Sales, USA Inc., are nonaffiliated third parties. This website privacy statement applies only to the Dealership website and not Lexus Corporate website.

This Privacy Policy explains what information may be collected through the Sites, how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and activities. Please read this Privacy Policy carefully, because by using the Sites you are acknowledging that you understand and agree to the terms of this Privacy Policy. In addition, please review our Terms of Use, which governs your use of the Sites and any content you submit to the Sites.

Your Acceptance of Our Privacy Statement

By using this Website, you signify your acceptance of this Privacy Statement. If you do not agree with the manner in which we handle data as described in this Statement, please do not use this site.

Changes to This Privacy Statement

We will post changes to this online statement and update the effective date when this statement is updated.

Last updated March 30, 2012

Information We Collect

Information You Provide to Us

You can visit the Sites to read and learn about our products, without telling us who you are and without revealing any personally identifiable information. However, to use certain features or to participate in any special programs, you may need to provide certain personal information.

The Sites may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as your name, e-mail address, telephone number, or home address ("Personal Information"). For example, Dorschel may collect Personal Information when you register on the Sites, request information, submit comments or participate in sweepstakes, contests, games, special events, promotions, blogs and chats, and surveys ("Programs") or other feature of the Sites, or otherwise communicate or interact with us. The Sites may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.) or certain information about your preferences and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information. If you do not want your Personal Information collected, please do not submit it.

Blogs and Public Areas: Please remember that blogs are public areas on the Sites and chat rooms may be public areas on the Sites. Any information posted in these areas can be viewed by other visitors or Internet users. You should not upload or post Personal Information in these public areas. Dorschel is not responsible or liable in any way for the Personal Information posted to or transmitted through these public areas.

Friend to Friend: Some features on the Sites may permit you to submit information about other people. For example, if you wish to invite your friends to participate in a Program offered on the Sites or forward particular content from the Sites to your friends, you will be asked to submit your friends' e-mail addresses. Our use, sharing and protection of the other person's information will also be subject to the terms of the Program and this Privacy Policy.

Information We Collect Automatically

Whenever you visit or interact with the Sites, Dorschel, as well as any third-party publishers or websites and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Sites are accessed and used ("Usage Information"). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. This statistical data provides us with information about the use of the Sites, such as how many visitors visit a specific page on the Sites, how long they stay on that page, and which hyperlinks, if any, they "click" on. This information helps us keep our website fresh and interesting to our visitors and tailor content to a visitor's interests. Usage Information is generally non-identifying, but if Dorschel associates it with you as a specific and identifiable person, Dorschel treats it as Personal Information.

Dorschel also automatically collects your IP address or other unique identifier ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites. A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier.

The tracking technologies used on the Sites to collect Usage Information, including Device Identifiers, may include, without limitation:

Cookies: Cookies are data files placed on a Device when it is used to visit the Sites. Dorschel, or our third-party advertising service providers, may place cookies or similar files on your Device for security purposes, to tailor our communications with you, facilitate site navigation and to personalize your experience while visiting our Sites. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our Sites and pages visited. Cookies and other tracking technologies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Sites; and determine the correlation between Dorschel purchasers and the sites they visit. If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your Dorschel account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

Pixel tags: A pixel tag is a transparent graphic image, sometimes called a web beacon, clear GIFs or tracking beacon, placed on a web page or in an e-mail, which indicates that a page or e-mail has been viewed. In addition, a pixel tag may tell your browser to get content from another server. In order to ensure the safekeeping of your information, network advertising companies and publishers are not permitted to directly collect Personal Information on our Sites.

How We Use the Information We Collect

Dorschel uses the information we collect about and from you for a variety of business purposes, including for example, to: respond to your questions and requests such as requests for product information, new vehicle information alerts, and brochures; advise you of important safety-related information; enable you to participate in promotional activities, or other Programs; provide you with access to certain services, areas and features of the Sites; verify your identity; communicate with you about your account and activities on the Sites and, in our discretion, changes to any Dorschel policy; tailor content, advertisements, and offers we serve you; improve the Sites; process applications and transactions; for internal business purposes; and for purposes disclosed at the time you provide your Personal Information or otherwise with your consent. Personally identifiable information generated by Dorschel and Dorschel Lexus web site forms will be used and tracked by Lexus Corporate.

Sharing of Information

Personally identifable information will be shared with Lexus Corporate and may be used by Lexus for their own marketing purposes. Dorschel and Lexus, a division of Toyota Motors Sales, USA Inc., are nonaffiliated third parties. This website privacy statement applies only to the Dealership website and not Lexus Corporate website.

Except as provided in this Privacy Policy, we will not provide any of your Personal Information to any third parties without your specific consent. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

Third Parties Providing Services On Our Behalf: In order to carry out your requests, to make various features, services and materials available to you through the Sites, and to respond to your inquiries, we may share your Personal Information, or Usage Information with third parties that perform functions on our behalf (or on behalf of our partners), such as companies or individuals that: host or operate our Sites; analyze data; provide customer service; sponsors or other third parties that participate in or administer our Programs or provide marketing assistance.

Program Partners: If you choose to participate in a Program, your Personal Information may also be shared with our Program Partners and may be used by our Program Partners if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies, and this Privacy Policy will not apply to that company's use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the Personal Information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Policy, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any Personal Information.

Your Agreement To Have Your Personal Information Shared: While on our Sites, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party. If you agree to have your Personal Information shared, your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party.

Business Transfers: Your Personal Information may also be used by us or shared with our subsidiaries, affiliates and other entities in the family of companies controlled by or under common control with The Dorschel Group for internal reasons, primarily for business and operational purposes. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all or substantially all of our assets, or assets related to the Sites, Personal Information, Usage Information, and any other information that we have collected about the users of the Sites may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Legal Disclosure: Dorschel may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our
Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of the Sites, Dorschel, third parties, visitors to our Sites or the public, as determined by us in our sole discretion.

Information We Receive From Third Parties

Dorschel may receive information about you from third parties. For example, if you are on another website and you opt-in to receive information from Dorschel, that website will forward to us your e-mail address and other information about you so that we may contact you as requested. You may also choose to participate in a third-party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third-party website) through which you allow us to collect (or the third party to share) information about you, including Personal Information. In addition, we may receive information about you if other users of a third party web site give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections" web page, profile page, or similar page on a social networking or other third-party website or interactive service.

We may also supplement the information we collect about you through the Sites with outside records from third parties in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to purchase products or services that we believe may be of interest to you. We may combine the information we receive from these third parties with information we collect through the Sites. In those cases, we will apply this Privacy Policy to any Personal Information received, unless we have disclosed otherwise.

Your Choices and Access to Your Information

The Sites give you choices. If you choose to receive e-mails from us about products and other information, we strive to keep your Personal Information updated and accurate.

If you are participating in a Program, you may be able to access and update the information you provided as part of your participation in the Program. Please see the section of the Sites concerning the specific Program to determine if you are able to access your information and how to do so.

In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Sites. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

Children's Privacy

The Sites are not intended for children under the age of 13. Dorschel does not knowingly collect Personal Information from children that young. If you are under the age of 13, please do not submit your e-mail address or any other Personal Information to us through the Sites.

Security of Your Information

We use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Sites and provide us with your information at your own risk.

Beware of Phishing Scams: There have been increases in the number of suspicious e-mails claiming that the e-mail recipient has won a Dorschel lottery or other promotion. In order to claim the prize, the e-mail asks that Personal Information be sent to a Hotmail™ or Yahoo™ e-mail address.

This type of e-mail solicitation is known commonly as a "phishing" scam, with the primary objective being to obtain one's personal information. This information can then be utilized to steal a person's identity. For example, a "Dorschel Lottery" phishing scam is sent from Chinese (.cn), German (.de) or British ( addresses, but can originate from anywhere and look very official even to the most savvy of Internet users. Dorschel will never ask you to send passwords, login names, Social Security numbers, or other personal information through e-mail or U.S. mail, fax or text message. If you receive an e-mail or letter by U.S. mail, fax or text message from Dorschel asking you to update your information, do not respond: this is a phishing scam. Recipients of suspicious e-mail like this should delete the message from their inbox and, if possible, update their e-mail filter settings to block e-mails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.

Link to Other Websites

The Sites include links to other third-party websites. Such other websites do not necessarily follow our Privacy Policy, and may place their own cookies on your Device. This practice is standard on the web, and we do not control cookies or web beacons that may be placed on your Device by third parties whose advertising or links appear on our Sites. These websites may have their own privacy and information security policy and terms and conditions. Visitors should consult the other websites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.


Please note, we may change information on the Sites and/or this Privacy Policy, at any time without prior notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy on the Sites. However, Dorschel will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy.

How to Contact Us

To contact us with a question, call us at 1-585-334-9440 or mail your inquiry to:

3817 West Henrietta Road
Rochester, NY 14623